Think like an owner

One of our sales people complained the other day about my sales.
Can you believe that? She complained about my sales.
I had breakfast with her account and helped him buy from her.
She had been trying to see him for days without success.
Of course, she got the commission. So why should she complain?
I got to see him, she said, because I own our newspaper.
He was willing to see me because of that? Not on your life.
As a fellow business owner, we have a lot in common.
We speak the same language. We think alike.
I simply explained what was in it for him. He made the buy.
My advice to her? Think like an owner. It makes a difference.
She should know this. She owns two businesses of her own.
She is a true entrepreneur. She has a passion for it.
She can think like an owner. And you need to, too.
Somebody else may sign your paycheck but it’s your business.
Whatever you do, think like an owner because you are.
Your attitude makes the difference in success or failure.
Too many people let others run their lives. Big mistake.
You’re in charge. Don’t let anyone take that away from you.
Make the tough decisions. Take action. Succeed in life.
Ruth King talks with me about this in our TV interview.
You can watch our 30-minute interview by clicking here.

Make a success of your business

It doesn’t much matter who signs your paycheck.
If you’re working, you’re working for yourself.
That’s the entrepreneurial spirit that drives our economy.
During Ruth King’s interview with me Friday, we talked about this.
Business should be fun. Selling should be, too.
Selling drives our businesses and produces our profits.
One of my mentors liked to ask rookies the purpose of a newspaper.
They would offer some idealistic platitude in response.
No, he would say, our purpose is to make a profit.
Newspapers are businesses, too. Without profits, no newspapers.
His words were prophetic. Many newspapers aren’t profitable.
That’s true of other media. Broadcast and cable suffer, too.
Their sales and market share are swooning.
In our interview, Ruth and I talked about 30+ business strategies.
These include strategies to generate and track sales and revenue.
Without that, none of us will be profitable or survive.
One of my big goals is to help us all survive in this economy.
We can show you what to do but doing it is up to YOU.
To watch the interview, just click here.
It will be one of the most productive 30 minutes of your week.