Boston Market was moving into their territory.
This appeared to be a threat to Chick-fil-A.
Chick-fil-A is a major fast food franchise player.
Their restaurants are licenses to make money.
Cathy’s execs wanted to expand rapidly.
That was the only way to hold off Boston Market.
Chick-fil-A dominance would discourage their rival.
Cathy said no, that’s not the way we’ll do it.
We’re going to improve everything first.
Food. Service. Marketing. Customer experience.
As we get better, customers will want us to expand.
Quality comes first, then quantity.
That’s the kind of thinking that spells success.
That’s one of the strategies all of us can practice.
To expand, be the best in our markets.
That takes real leadership on our part.
Leaders have vision. They see what others miss.
Cathy saw what needed to be done.
His team failed to see it.
He probably saved them from a disaster.
The best plans in the world aren’t enough.
We have to have vision. To see what others miss.
Then we influence them to do with is right.
What’s right for customers - and our companies.
My new study guide will help you develop leaders.
It will help you and them develop vision.
“What’s It Cost to Be the Boss” can change lives.
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