Building alliances

Women Marines reach out to Afghan women and their children

Did you see the story on the women Marines?
They reach out to the women of Afghanistan.
Women Marines do this more capably than men.

Congratulations to the Marines.

This is a stroke of genius.
Mark and I recently met with some extraordinary women.
These mothers lost sons in Iraq and Afghanistan.
They went over there to establish relations.
They communicated with mothers who lost children.
They helped, consoled and shared their grief.
War takes a terrible toll on the innocent.
This is an important way to win hearts and minds.

We need hearts and minds in this war.
In business, much like war, we need hearts and minds.
Building alliances is a big objective for me in 2011.
Put this on your own Master To Do List.

For instance, I plan a new marketing Mastermind group.

These will be clients I can help with their marketing.

And we can help each other grow our businesses.

If you're interested, please contact me.
Ask yourself these questions:
1. Who do I need to create alliances with and why?
2. What can I do for them before I ask them to do for me?
Put this on your Master List and devote time each week to it.
Invite your friends to lunch and tell them what you’re doing.
Ask them for their support and advice.
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