How much should you raise prices?

Raising prices on your products and services is necessary if the economy is inflationary or your suppliers have raised their rates.
For instance, in newspaper publishing, the paper mills have hit us with a series of price increases over the last six months.
That's bad for our bottom lines.
Our subscribers and advertisers have to underwrite this added cost.
Your customers, clients and patients must do the same for you.
Unless you raise rates, added costs will erode your profit margins.
That could kill your competitive position and your business.
Ask your tax counselor how much he or she advises in raising rates.
Your counselor should figure this using the latest government-researched cost of living increases and your other costs.
Ask how much he or she is advising other clients to raise theirs.
For more on this, contact me at Jerry@JerryBellune.com
Next week: Rewarding loyal customers.
For advice on lowering costs and raising revenues see "Doing More With Less: 73 Strategies to Cut Costs and Boost Revenues" Click here