Wednesday, May 7, 2008

Marketing Strategy: Write compelling ads

Why hire a copy writer who knows little about your business?
Who knows your business and customers better than you?
What do you tell your prospects to get them to buy?
That’s what your advertising should be saying.
When you write ad copy, remember that simple strategy.
What sells in person also sells in advertising.
If you sell advertising, just turn that around.
Ask your advertiser what he tells prospects to get results.
Make that the headline and focus of his advertising.
It’s neither rocket science nor brain surgery.
It’s a field-tested ad strategy that works every time.
For more about this you can order my sales workbook.
It's called "How to Peel a Green Banana".
Its strategies will help you sell more prospects.
Ken Blum, author of Black Ink/The Book, had this to say:
"Jerry Bellune is a superb, bold writer with loads of significant thoughts, anecdotes and systems of his own that relate to success in every area of management. I admit to being a Jerry Bellune fan."
click here to find out why Ken bought Jerry's book

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