Success strategies in a sagging economy

This week we’re going to talk about money.
Is your income sagging in today’s troubled economy?
If you don’t accelerate your income, what might happen to you?
Lost customers? Lost market share? Your job on the line?
In my new workbook, we outline practical ways to cut costs.
We also show you how to accelerate revenues.
The workbook is designed for business owners and CEOs.
If you’re neither of those, stop reading right here.
Oh, all right. If you want to be a CEO, keep reading.
Rule #1: If you don’t make the sales, your competitors will.
Here is a strategy to accelerate your sales and revenues.
Strategy #1: Check the pulse of your market.
Plan a half-day retreat for your key sales and financial executives.
Get out of the office and away from the phones.
Have everyone put their cell phones on vibrate.
Show them this year’s numbers compared with last year’s.
Discuss what conditions changed and their impact on sales.
Take time to discuss potential tactics and strategies.
Welcome all ideas and ask everyone to suspend judgment.
That means, no putdowns. No "We don’t do it that way".
There are no stupid ideas. Some will just be better than others.
One lame idea may spark a brilliant idea from someone else.
Pick the top five and discuss what must be invested in each.
Decide which will produce the most revenue at the least cost.
Make your priorities crystal clear for everyone:
What you need to tackle first. What should come next.
Who will do what by when should be clear.
Tomorrow, I’ll share another strategy with you.
For more on such strategies, click here.