Can you cut your way to greatness?

Yesterday we talked about models for market penetration.
Today we’ll talk about what will keep newspapers profitable.
These insights came out of last weekend’s Atlanta summit.
These are troubled times for advertisers and reader families.
That means trouble for newspapers, too.
What affects advertisers and readers directly affects us.
Many publishers are slashing budgets and laying off people.
Can you make such Draconian cuts without cutting your throat?
No one every cut their way to greatness, says John Peterson.
John is a former publisher who now advises publishers.
One of John’s clients increased margins 23% in one year.
They didn’t do it by slashing budgets and laying off people.
They did it as the primary source of local news and advertising.
They became the "owner’s manual for their community".
If it’s important to your community, it’s important to you.
Technology consultant Kevin Slimp says investing is critical.
Invest in your people. Get them the tools they need to produce.
One of his clients bought laptops for his news and sales people.
He showed he was willing to invest in them with the right tools.
What happened to morale and productivity? Of course it went up.
Think: Where can I find the dollars to invest in my people?
You can do it by smart cost controls. By producing better products.
Tomorrow we’ll talk about enriching reader/advertiser relations.
To cut costs without cutting your throat click here.