Bake a bigger pie to give
everyone a bigger slice
The National Speakers Association has an informal motto.
“Bake a bigger pie so everyone can have a slice.”
It is the underlying principle of the organization.
It brings pro speakers together to help each other.
Rather than competing they complement each other.
That’s Prosperity Thinking - not Scarcity Thinking.
We use this profitably in the newspaper business.
We work with other small newspaper owners.
We share information and ideas to help each other.
We place legal advertising in two other newspapers.
We all profit from this cooperative venture.
I work with seven other newspaper consultants.
We help - not compete with - each other.
We refer business to each other and advise each other.
The same goes with our advertising clients.
We preach “investing in” not “spending on” ads.
Advertising should be an investment in future sales.
In whatever you do, talk investment with clients.
They are investing to fill a need or a want.
They’re investing in a solution or an opportunity.
They are investing to fulfill their hopes and dreams.
Never talk about “costs” or “buying”.
Always talk about “investing”.
Prosperity Thinking isn’t a linguistic subterfuge.
It is an attitude and a way of seeing transactions.
Share with me how you use Prosperity Thinking.
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1 comment:
Jerry, you probably know that I'm a big believer in Abundance Thinking. Not the same as Prosperity Thinking, which is about how many dollars in your bank account--but about how many of your goals, wants, and dreams become achievable by "making the pie higher" (the only quote of GW Bush you'll ever catch me using). Money is one route among many.
--Shel Horowitz, author, Guerrilla Marketing Goes Green
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