Anticipation

Do you have a Radar O'Reilly Award?

In upscale magazines, Seabourne cruise lines runs an intriguing ad.

Its headline: "Seabourn believes clairvoyance is a job requirement"

The ad advances the idea that Seabourn will anticipate your every want and need on the "World's Best Small Ship Cruise Line".

It reminded me of an important concept in a book about Disney World.

If you have not, please read Tom Connellan's "Inside the Magic Kingdom: Seven Keys to Disney's Success".

It is full of great strategies from Disney's people.

One of the ideas is to create a Radar O'Reilly Award at your business.

Radar, you may remember, was either clairvoyant or had the most sensitive ears in Korea. He heard the medical helicopters coming long before anyone else.

The award would go to someone on your team who anticipates your clients' needs and wants before even they know or ask for them.

For other great Success Strategies, "Killer Secrets of Successful Entrepreneurs" has the top, field-tested concepts of 22 business owners, coaches and consultants.

It's available at JerryBellune.com