A great labor-saving idea for you

Yesterday we shared with you J.J. Tompkins’ great revenue builder.
Today we’ll share with you a way to save you time and money.
It’s a simple strategy. Separate your prospects from your suspects.
When I first started selling, I thought everybody was a prospect.
That's wrong. They’re not — and they never will be.
I learned to separate my prospects from my suspects — quickly.
I learned to drop suspects who said they were just "interested".
I wanted to talk with people who were "ready to buy".
They recognized they needed or wanted what I had to offer.
I only made appointments with people who wanted to advertise.
Jacques Werth in "High Probability Selling" says:
Talk only with those who want what you’re selling.
This is easy to do. It’s harder to accept as a sales strategy.
Stop wasting precious time calling on people who won’t buy.
That’s my strategy for saving you labor this Labor Day weekend.
I hope you have a great holiday with your family and friends.
I'm going to our downtown festival on Main Street.
Cut the grass and take in the Labor Day parade, too.
Next week we’ll talk about achieving your financial goals.
For a head start on improving your income click here.

A great revenue-building idea for you

Yesterday we shared with you two cost-saving strategies.
Today we’ll share with you J.J. Tompkins’ great revenue builder.
J.J. is the marketing director of News Media Corporation.
He tried a successful business card promotion in one newpaper.
Now all 71 of their newspapers offer it at least twice a year.
J.J. prints 24 cards on 11"x17" perforated glossy stock.
These folded inserts reach thousands of homes in his newspapers.
He offers it as part of an ongoing package with other advertising.
How long would it take an advertiser to distribute that many cards?
5,000 cards at 100 a week would take a year.
This promotion does it or more in a single day.
It’s a great idea for newspaper publishers and ad managers.
For my blog readers who are in other businesses, think of this:
Why not partner with your local publisher on this promotion?
Refer him to your business friends for a share of the revenue?
If you want to know how to reach J.J., drop me an email note.
My address is jerry@jerrybellune,com
Tomorrow we’ll share another cost-saving strategy with you.
To start improving your top and bottom lines click here.

Sharing your savings

Yesterday we talked about building your top and bottom lines.
Today we’ll share one strategy we’re field testing now.
One cost-saving strategy submitted in our last management survey:
Set a cost-saving goal and share the savings with your staff.
At our planning summit, we made our staff this offer:
Cut costs 10% in the next quarter and share 50% of the savings.
We identified 11 benchmarks where costs could be cut or controlled.
If you want to know our 11 benchmarks, drop me an email note.
A 10% saving is $20,585 and 50% of that comes to $10,292.
Divided equally, each of us will get $735. That’s worth working for.
We adopted another strategy also to track our progress.
We asked our Office Manager Hilda Crain to watch expenses.
Hilda will give us monthly reports on our progress.
She also will question and flag anything that appears excessive.
She is our "Cost Control Expert" who watchdogs the project.
I’ll let you know later how we do and what we learned.
Next quarter we’ll try a similar goal to boost our revenues.
Tomorrow we’ll share a great revenue idea from J.J. Tompkins.
For a head start on improving your top and bottom lines click here.