Wednesday, April 30, 2008

Sales & Marketing: Sell the dream

What do stylists, fashion retailers and dentists sell?
Self confidence. Self esteem. An improved "you".
What do realtors, builders and developers sell?
Your family sanctuary. The home of your dreams.
What do lawyers, cops and insurance agents sell?
Safety. Security. Protection for your family.
What do ad agencies, marketers and the media sell?
More business. Expanded sales. Revenue growth.
Living a comfortable and secure life.
Dream vacations. A house at the beach.
The best camps and schools for your kids.
Not having to ask the price of anything ever again.
Congratulations on choosing your career.
You help people realize their dreams.
Remember that as you craft your sales messages.
Sell the dream. And feel good about it.
Want a copy of my daily sales worksheet?
Write me at Jerry@JerryBellune.com
Please put "Sales worksheet" in the subject line.
You'll quickly see a difference in your sales.

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