Measuring your results

Last time we talked about how to increase your productivity.
Today we’re going to talk about measuring your results.
In your sales this is critical, whether it’s products or services.
Darren LaCroix showed me a simple spreadsheet he uses.
Darren is a World Champion of Public Speaking.
This competition attracted 25,000 speakers. Darren won.
Darren has given up his day job, a Subway sandwich franchise.
Now he speaks all over the world and sells his books, CDs and DVDs.
Darren tracks his sales. He uses such measures as:
1. Who he spoke to. 2. The audience size. 3. How much he sold.
4. % who bought. 5. Total sales volume. 4. ROI per person.
Now he knows roughly how much he will sell by audience size.
By the products they’re likely to buy. What his ROI will be.
This tells him which products and how many to ship.
He’s found he will sell something to 20% of the audience.
Relate this to what you sell. Do you sell in a physical location?
On the Internet? As you travel? How do you measure your results?
To contact Darren, go to http://www.humor411.com/newsletter/
Ask him to email you a copy of his spreadsheet to help you.
Sign up for his free eLetter at www.Presentation411.com
Next we’ll talk about increasing sales by avoiding cold calls.
For more on improving your bottom line, please click here.