Avoid cold calling like the plague

Last week we talked about Darren LaCroix’s measuring system.
Today we’re going to talk about a system to avoid cold calling.
By the time you’re reading this, I’ll be headed for south Georgia.
Graham Kimbrough asked me to lead an SNPA leadership seminar.
If your company is interested in similar training, email me.
I’ll be glad to send you details about "Managing in Tough Times".
These are tough times but there are ample bottom line solutions.
Now why would any one want to cold call for business?
It’s filled with rejection. It erodes your spirit. Makes you feel bad.
It’s a terrible waste of precious resources, your energy and time.
Here’s a better way for you to call for business.
Make an "A" list of everyone who might become a client.
Then a "B" list of everyone who might refer you to a prospect.
Work your "A" list until you exhaust it.
Call each name on the list until you talk with them.
Find out what keeps them awake at night and suggest your solution.
Then work your "B"list until you exhaust it.
Ask them who they know who might use your products or services.
You’ll be surprised by the number of referrals you will get.
We’ll talk more about refining this process. This will get you started.
Next we’ll talk about Bob Bobber’s time management system.
For help with your bottom line, click here.