What you pray for

The National Speakers Association gave me an opportunity Saturday.
Twenty speakers learned how to get free publicity in the media.
I told them, “Advertising is what you pay for.
“Publicity is what you pray for.”
We defined advertising as business-building information.
New products and services. Special sales, etc.
You should expect to pay to advertise those.
Publicity is news about something you are doing or have done.
This includes: Helping a charity. An honor or award. A promotion.
A new book you’ve written and published.
An upcoming speech for a business or professional group.
We discussed who to contact, how and what to say when you do.
How to tell a story an editor or broadcast news director will like.
They went home with a template for writing their own news release.
If you would like a copy, email me at Jerry@JerryBellune.com
Next week, I’ll tell you about the Communications Doctor.