It’s not just who you know

I was reminded of an important business principle Sunday.
At a celebration of the life of a deceased friend, his campaign manager said the first thing he asks his candidates to do is to bring him a list of friends with contact information.
Some bring lists of 50 names. Some 100. A few 200 names.
The deceased had a contact list of more than 5,000.
"That was my first clue we might win this election," the campaign manager said.
Contacts are just as important in business as in politics.
It’s not just who you know. It’s who knows you.
Who trusts you? Who will help you? Do business with you?
Do you have a list? How many names are on it?
If you don’t have one, you’d better get busy.
For more tips, see our "Doing More With Less" workbook.
Click here to read about it.
Tomorrow: Who and what needs to be on your list.