In today's Success Blog, we have a big idea for you.
In the 1750s, German peasants died in famines.
When the wheat crop failed, they had nothing to eat.
To help them, King Frederick came up with an idea.
He introduced the lowly potato as a wheat substitute.
The idea fell flat on its face.
Peasants thought the potato was revolting.
They refused to eat it.
King Frederick rebranded the potato as a ‘royal’ vegetable.
He proclaimed it for the royal family only.
Guards were placed around the royal potato patch.
This established that these potatoes were special.
The guards were ordered to guard the potatoes loosely.
Frederick wanted his people to slip in and steal them.
The peasants made off with as many potatoes as they could carry.
The famine was licked. The people survived.
Potatoes became common in German cooking.
What had King Frederick accomplished?
He used ‘great creative’ to re-introduce the brand.
He used social media and Word of Mouth advertising.
This communicated a perception of the potato’s value.
Frederick became Frederick the Great — for his great creative.
Marketer Ken Gasque cites this story in our new book.
Ken, I and 19 others will publish this book in October.
Its title: “Killer Secrets of Successful Entrepreneurs”.
It’s filled with great stories of failure and success.
You’ll learn more about how succeed than you can imagine.
To reserve a copy, email me at JerryBellune@yahoo.com
To contact Ken, email him at Ken@Gasque.com
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