They reach out to the women of Afghanistan.
Women Marines do this more capably than men.
Mark and I recently met with some extraordinary women.
These mothers lost sons in Iraq and Afghanistan.
They went over there to establish relations.
They communicated with mothers who lost children.
They helped, consoled and shared their grief.
War takes a terrible toll on the innocent.
This is an important way to win hearts and minds.
In business, much like war, we need hearts and minds.
Building alliances is a big objective for me in 2011.
Put this on your own Master To Do List.
Ask yourself these questions:
1. Who do I need to create alliances with and why?
2. What can I do for them before I ask them to do for me?
Put this on your Master List and devote time each week to it.
Invite your friends to lunch and tell them what you’re doing.
Ask them for their support and advice.
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