Sunday, October 30, 2011
of your herd
A friend was griping about local churches and Halloween.
“Why are they celebrating a pagan holiday?” he asked.
Historians say that’s bunk.
It goes back to harvest celebrations.
There’s no evidence it's a pagan ceremony.
Churches simply make it a family celebration.
They offer an alternative to trick-or-treating.
It adds value to church membership.
Nothing wrong with that.
Always add value to what you do.
Successful people add value to their clients.
It is a great client retention success strategy.
It builds relations of value with your clients.
Add value to your clients or you will lose them.
Your competition is ready to lure them away.
Marketing guru Dan Kennedy has a term for this.
He calls it “herd building”.
Your “herd” is loyal and believes in you.
They learn through experience to trust you to:
1. Look out for their interests.
2. Use judgment in what you recommend.
3. Watch their backs. Help them succeed.
Halloween gives churches an opportunity.
We build success by following their lead.
Walt Disney called it the "weenie".
It's the extra value you offer.
Make the most of all your opportunities.
For more, read my Million Dollar Ideas letter.
Just email me at JerryBellune@yahoo.com
We’ll send you a complimentary trial subscription.