Wednesday, April 23, 2008

Sales & Marketing: Tracking results

How many sales calls does it take to reach a decision maker?
How many calls on decision makers does it take to make a sale?
How many sales must you make to gain long-term agreements?
If you don’t know, you should. Here’s why:
Lets say it takes 10 calls to get to the right person.
And it takes five interviews to make a sale.
Why would knowing that help you?
Lets say your goal is to sell two new prospects a week.
Then you need to know how many prospects you must call.
You need to know how many times it takes to talk with them.
You need to know how much time all this will take.
Most sales people keep no records. They think It’s tedious.
Yet it can be highly rewarding.
With a record, you know what you have to do to reach your goal.
If you were running a retail business, wouldn’t you want accurate records to plot strategy, set goals and grow your business?
Starting this week, why don’t you:
1. Set clear, specific, measurable goals for yourself.
2. Track your calls, your goals for each call and the results.
It will take an extra 15 minutes a day.
That’s all it takes me when I’m selling.
Want a copy of my daily sales worksheet?
Write me at Jerry@JerryBellune.com.
Please put “Sales worksheet” in the subject line.
You'll quickly see a difference in your sales

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