Every business needs loyal customers.
Even funeral home directors.
Technology makes it possible to track customer loyalty.
Restaurant owners provide loyalty punch cards.
Retailers provide computer swipe cards.
Or they use software to track credit card buyers.
Check your professional association.
How do others in your industry track customer loyalty.
There's no need to reinvent the ax.
You must know where your business comes from.
Who your customers are. What they are buying.
All this will influence your marketing decisions.
How, what and to whom you market.
For questions, contact me at Jerry@JerryBellune.com
For more, see our “Doing More With Less” workbook.
It's at http://www.jerrybellune.com/books.htm
Tomorrow: Play to win.
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