Friday, August 15, 2008

Do newspapers have a future?

Yesterday we talked about learning from our experiences.
Today we’ll talk about something close to many of our hearts:
What lies ahead for newspapers and the publishing industry?
As you’re reading this, my wife and I will be in Atlanta.
I’ll talk with Ruth King on the ProfitabilityChannel.com at 10 a.m.
Then we will meet for the weekend with other consultants.
These include some familiar names you will recognize:
Ed Henninger, Ken Blum, Bob Bobber and Kevin Slimp.
We will discuss the future of newspapers in print and online.
I’ll share our insights with you in next week’s blog.
My take on newspapers’ future? It’s simple and optimistic.
The obituaries are premature. Community newspapers are robust.
They fill a need for local news and information like nothing else.
They tell about your taxes. What your local officials are up to.
About the education your children get. The safety of your town.
Who scored the winning points in the local high school game.
Who was born, got married or died. What’s on at the movies.
We don’t try to cover the world. We cover what we do best.
We should not try to be all things to all people. That’s suicidal.
Local news and sports is our franchise. Our reason for existence.
We should strive to do it better than anyone else ever could.
I hope you have time to watch Ruth and me. To do it, click here.

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