Yesterday we shared with you two cost-saving strategies.
Today we’ll share with you J.J. Tompkins’ great revenue builder.
J.J. is the marketing director of News Media Corporation.
He tried a successful business card promotion in one newpaper.
Now all 71 of their newspapers offer it at least twice a year.
J.J. prints 24 cards on 11"x17" perforated glossy stock.
These folded inserts reach thousands of homes in his newspapers.
He offers it as part of an ongoing package with other advertising.
How long would it take an advertiser to distribute that many cards?
5,000 cards at 100 a week would take a year.
This promotion does it or more in a single day.
It’s a great idea for newspaper publishers and ad managers.
For my blog readers who are in other businesses, think of this:
Why not partner with your local publisher on this promotion?
Refer him to your business friends for a share of the revenue?
If you want to know how to reach J.J., drop me an email note.
My address is jerry@jerrybellune,com
Tomorrow we’ll share another cost-saving strategy with you.
To start improving your top and bottom lines click here.
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