Building trust and credibility

Last time we talked about increasing your sales and income.
Today we’re going to talk about building trust and confidence.
Greg Wych was looking for a local charity to sponsor.
I asked him to consider our $200 million literacy campaign.
We want to help 42 million Americans who can’t read.
We want to help millions more who have trouble reading.
Think of literacy as the foundation of all learning and knowledge.
Think of literacy as the first step toward success and wisdom.
Without literacy, it is difficult to survive or thrive.

Greg invited me to share this dream with his business group.
Sponsoring a charity adds credibility to any business venture.
If you and your business don’t sponsor one, consider it seriously.
I can tell you several stories about its impact on our credibility.
I’d like to ask you to join us in this 10-year literacy campaign.
Yesterday, Greg and I presented the idea to his group.
We asked for help with a memorable name for the campaign.
We asked for their ideas on how to reach the $200 million goal.
Would you and your group like to become involved?

Today MacLeod and I are off to Gatlinburg, TN, for a seminar.
We will share cost and revenue ideas with Lakeway Publishers.
We will come home with many of their great ideas.
Next week, I’ll share some of these great ideas with you.
Meanwhile, to improve your bottom line, click here.