Tuesday, November 18, 2008

Cut to the chase

Last time we talked about building profit in a down economy.
Today we’ll discuss cutting to the chase with wishy-washy people.
Ever tried to close an agreement with wishy-washy people?
They won’t make up their minds. They can’t make decisions.
Warren Greshes, in "The Best Damn Sales Book Ever", suggests:
When they equivocate on making a decision, be direct.
Ask: "Do we have a deal, yes or no?"
Then shut up and wait for them to speak.
Warren spent 10 years selling in New York’s garment center.
That’s a tough place to sell. Warren succeeded at selling.
He succeeded for many reasons. One was, he could be direct.
He didn’t listen to other salesmen tell him it couldn’t be done.
He cut to the chase. He asked: "Do we have a deal, yes or no?"
If the answer was no, he walked away. Waste no more time.
Time is one of his most valuable assets. It’s one of yours, too.
For more on time and asset management, click here.
Just a reminder: Tune in Friday at 10 a.m. on the Internet.
Ruth King will talk with me about my new book.
It’s entitled "Accelerate Your Profit Builders".
Watch us on www.ProfitabilityChannel.com
For a unique holiday gift for someone you love, click here.

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