Tuesday, July 21, 2009

Thrive on repeat business

MacLeod and I just returned from a long weekend in Paradise.
We were in Orange Beach, L.A. That’s "Lower Alabama".
We walked in the whitest sand we’ve ever seen.
It’s whiter even than our beautiful South Carolina beaches.
We watched sunrise and sunset over the waters of the Gulf.
You can’t do that on the Atlantic or Pacific coasts.
We stayed at the Perdido Beach Resort, a fantastic place.
The Alabama Press Association meets there each year.
Why do they go back to the same place year after year?
Not just for the resort’s beauty but for its hospitality.
This resort takes care of its guests. Its guests take care of it.
Think about how this applies to you and your associates.
All of us need repeat business to thrive in this economy.
When we take care of our clients, they will take care of us.
The resort could not do enough for us.
They parked our car and brought it to us when we wanted it.
They trucked our luggage to and from our room.
Their restaurants are among the best at the beach.
Even the resort’s owners eat there every day.
That’s one way to check on the food and service.
Do you check, as if you were a client, on your own service?
Getting repeat business isn’t hard. Just serve your clients.
Make sure they are treated as you want to be treated.
Make them feel as if they are visiting royalty.
To avoid a rookie mistake, please watch this short video.
Click Here for my Business Tip of the Week.

1 comment:

Cabrini Reunion '66-'67 said...

Thanks Jerry for the great comments about our resort!
Phil