Tuesday we talked about 7 ways to cut costs.
That’s important but not the only path to profit.
Do you know anyone who cut their way to profitability?
Me either. We have to build revenue at the same time.
Here are 7 ways we identified at the NNA convention.
1. Increase revenue with "football season only" subscriptions.
2. Allow subscribers to renew at today’s rate before a price hike.
3. Promote local coverage to increase subscription sales.
4. Give graduates online subscriptions sponsored by local banks.
5. Give free online military subscriptions with family discounts.
6. Discount subscriptions to teachers and school staff.
7. Called lapsed subscribers to encourage them to renew.
For the other six revenue builders please email me.
To leave a tip of your own, please click on comment below
For more on building revenue and profit, click here.
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