They read it twice weekly.
Alan and Cheryl Cooper serve a special niche.
They feed that hunger for business news.
They publish my weekly business articles.
For a free subscription, email ccooper@MidlandsBiz.com
What you may not know is this. There’s more to business news that meets the eye.
1. Business news items are part of a marketing plan.
Each time your business is mentioned it:
• Puts your name in front of prospective clients.
• Reminds past and current clients of who you are.
• Reinforces your brand in their minds.
2. Local business news promotes your business.
• It provide the same tactics mentioned above.
• It gets people to talking about your business.
Word of mouth is a powerful marketing tool.
• It is absolutely free. That’s right. Free.
That does not mean it comes without work.
If you do it yourself, you must know what to do.
You must know how to do it.
You must regularly take time to do it.
You may contract it out to a professional.
Some small businesses see that as an expense.
It is although it’s more than that.
• It’s a small investment to get it done right.
Professionals have the contacts and expertise.
They can get your news into the right media.
• It’s a legitimate business tax deduction.
Just like advertising, you can write it off.
I recommend business owners hire a pro.
It lets them do what they do best.
That frees you to run your business as they do it.
If you need a recommendation, email me.
JerryBellune@yahoo.com
I can teach you how to do it yourself.
It takes time but it pays off.
My new CD will tell you how to do it.
It's called “Make yourself a media star”
You can listen to it while driving to work.
It contains all the strategies you will need.
It retails for $49.99 - and worth every penny.
Here’s a special offer for my readers only.
We are raising $10,000 for literacy tutoring.
We teach people to read, write and get better jobs.
For a $25 donation, I’ll send you the CD.
That's a $49.99 value for only a $25 donation.
It’s introduced by a real pro, Homer Fesperman.
It contains two of my publicity workshops.
It’s easy to make a donation and get your copy.
Just call me at 359-7633.
We can do it by credit card over the phone.
Holiday gift idea
Want five of my personally autographed books?
Your $100 donation will help literacy tutoring.
Email me for details at JerryBellune@yahoo.com
Just put “Books” in the subject line.
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