What business are you in?

Welcome to my Thursday morning Business Blog.
Here’s a story about a new car dealership manager.
He first analyzed the sales of all 40 of his people.
Of 40 people, only nine were actually selling cars.
His next action: He fired the other 31.
If they didn’t sell cars, why were they on the payroll?
He asked, how much business did they drive away?
His prospects and customers were his greatest asset.
He didn’t want poor sales people neglecting this asset.
He knew they were the ones who always complained.
They were the backbiters who destroyed morale.
They had forgotten what business they were in.
What happened after these 31 poor sales people left?
Sales shot up. The real sales people were motivated.
They saw this as a great opportunity for more business.
Before long, he hired more people to help new customers.
At Starbucks they don’t think they’re in the coffee business.
They’re in the people business serving coffee.
What business are you in?
Do all of your people know that, too?
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Parting thought from Retail Selling author John Lawhon:
"Non-productive sales people have no job security."
For more on success in business, click here.