Write your own compelling copy

Welcome to my Thursday morning Marketing Blog.
Professional copywriters cost too much for small business owners.
We have to learn to write our own advertising copy.
That’s a plus. No one else has the same feel for our businesses.
No one else knows our clients was well as we do.
Most of us eat, sleep and breathe our businesses.
We’re the frontline people. We’re in the trenches.
We hear from our most important asset -- our clients.
Here’s a strategy that will work every time in writing ad copy.
What do you say to your prospects to convince them to buy?
What do your top sales people ask prospects in closing sales?
From that you can craft ads, sales letters, commercials, brochures.
In calling on our prospects, keep that simple strategy in mind.
What features, benefits and values close sales for you?
That’s what goes into your advertising copy.
It’s neither rocket science nor brain surgery.
It’s the field-tested stuff that works.
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