Here’s a story you can apply to your career and your life.
Founder Steve Jobs returned to Apple 12 years ago.
The company was in trouble. It’s competition had surged ahead.
Jobs went back to basics: Create "insanely great" products.
That’s what had made Apple a market leader. Could it again?
Jobs didn’t know but he was betting the ranch it would.
He axed many questionable projects. He sought a new focus.
He focused on the successful iMac and new iPod.
Jobs’ quest for greatness inspired his colleagues.
Profits followed. So did a passion for Apple in the market.
Jobs tapped Apple employees’ hearts and souls.
They saw the chance for greatness and took it.
Keith Yamashita and Sandra Spataro tell this story in "Unstuck".
This book shows how to get your team unstuck and going again.
Where do you feel passion in your work and your life?
How many others share it? Can you rally them to your mission?
How will you do it? By personal example? By communicating?
By bringing people together for a shared passion and mission?
When others see your passion, they will be attracted to you.
Think about who and what it will take to turn dreams into reality.
Think about how to use technology to attract them.
Have you started your own blog? Why not? It’s easy.
Want to know how? Email me at JerryBellune@yahoo.com
Want a free trial Advertising Letter subscription? Email me.
To post a comment, click on "comment" below.
For more on leading your team, click here.
Thursday, June 11, 2009
Pursue your passion
Labels:
"Unstuck",
Advertising Letter,
Apple,
iMac,
iPod,
JerryBellune,
Keith Yamashita,
Sandra Spataro,
Steve Jobs
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1 comment:
Jobs is a true visionary. I have the latest iMac and it is a work of art. It's an extension of my mind.
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