Our dentist friend Greg Wych had a problem hygienist.
Single mom. Two kids. Lived paycheck to paycheck.
But she always bought everything she WANTED.
She always complained about money to his staff.
This clouded how she presented treatment to patients.
She prejudged their ability to pay.
One year they went to a dental convention in Atlanta.
He booked the Ritz-Carlton for his staff.
He wanted them to learn from the Ritz experience.
She complained because a glass of wine cost $9.
Greg reframed that perception for her by saying:
"I'm at the Ritz and a glass of wine is only $9."
Surprise. She doesn't work for him anymore.
How often do we let negatives cloud our perceptions?
How often do we prejudge a client's ability to buy?
How often do we splurge just because we want something?
How often do we do what common sense says is a no-no?
Successful people discipline themselves.
They let clients decide what they can afford.
They frame perceptions in positive ways.
If they can't afford it, they delay gratification.
When they can afford it, the prize is so much sweeter.
For more on success in life, click on:
http://www.jerrybellune.com/success-strategies.htm
Thursday, January 21, 2010
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