We’re exposed to 30,000 advertising messages a day.
I don’t know who figured that out but it sounds about right.
The reason we don’t notice 29,990 of them is . . . (drum roll)
They’re bland, bland, bland. It’s awful. It’s wasteful.
Businesses spend billions on bland advertising we ignore.
If we’re going to get noticed, we’ve got to stand out.
We’ve got to do everything differently from what we do now.
Four of us have just returned from three days in Orlando.
What an experience. Three days of outrageous thinking.
Bill Glazer and his team staged the three-day event.
They rolled out dozens of outrageous advertising ideas.
We came home with pages of notes. Dozens of examples.
Over the coming weeks I’ll share the top 17 with you.
If you’re into advertising and marketing, this is for YOU.
You’re in for a treat in my Advertising & Marketing Letter.
For a free four-week trial subscription, email me.
Put A&M Letter in the subject line.
Send it to Jerry@JerryBellune.com
I’ll send it to the first 17 who respond to this blog.
I guarantee you a thought-provoking experience . . .
. . . or your money back (forgive my weird sense of humor).
If you’re not into advertising and marketing, I feel for YOU.
2010 will be a long and painful year for you and your family.
May as well go ahead and slit your wrists right now.
P.S. Lets end on a positive note: 2010 can be a great year.
Just seize the initiative by sending me a note.
We can make it our best year ever.
Subscribe to:
Post Comments (Atom)
1 comment:
I have just had this conversation with my staff, and members of the local biz community . . . we (ad designers, sellers, etc.) need to do more for our clients. We succeed when they do. WE cannot accept circa 1979 clip art & type print advertising. We need to think of marketing. My new motto here is "We don't sell advertising. We help folks grow their business." That means not being "yes" men and women. It means doing our job -- getting butts thru our customers' dorrs.
Post a Comment