Paula and sons at her popular Start where you are
We were talking with a Savannah lawyer we met the other day.
The topic of conversation was Food Network star Paula Deen.
He knew her personally and had watched her rise to stardom.
Paula was a young single mother with two sons to feed.
She did the only thing she knew much about. She cooked.
Rather she made sandwiches and sold them office to office
Her sandwiches were good and saved him valuable time.
He didn’t need to go out to eat lunch on busy days.
Paula was selling good taste, convenience and herself.
Watching her on TV, you know she’s loaded with personality.
All the business people downtown got to know her.
They encouraged her to open a small restaurant.
That led to larger and larger restaurants.
Now it's almost impossible to get a table in her restaurant.
I know. We tried. They were booking tables for the next day.
Paula is an entrepreneur. She parlayed her local celebrity.
She wrote and published a cookbook to sell in her restaurant.
That led to more cookbooks in gift shops and other locations.
I’m not sure how she connected with Food Network but she did.
Now she’s a national celebrity cook and runs a cooking school.
She even has a line of cookware. There's no stopping her.
The great thing is that she does all of this in Savannah.
Lesson learned: Start where you are.
Work diligently and creatively. Don't give up.
Like Paula, there’s no telling where it might take you.
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1 comment:
I really like this article Jerry. All too often my first response when looking for ways to grow my business is to look for the great and grandiose thing to do. Then that becomes overwhelming and no real action is taken. "Start where you are" and start with what you know best - powerfully simple advice. I plan to implement it right now in the next steps I take. Thank you.
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